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Marketing de Guerrilha

junho 11, 2007 - Crônicas

Para enfrentar um grande concorrente, sempre ouvi um professor meu dizer: “É preciso ter bala na agulha.” Ou seja, algumas vezes usar do “Marketing de guerrilha” para conquistar clientes”.

E como sabemos, as grandes empresas, quando querem alcançar seus objetivos, investem em grandes campanhas publicitária.

Quem se lembra das propagandas Coca-Cola X Guaraná Antártica?

Pois é, alguns de nós achamos interessante, outros de nós achamos um tanto ofensivas, e uma boa parte da população, que adora um arranca-rabo, gostou foi muito…rsrsrs.

Seguindo essa linha, de ofender para se sobresair frente ao público consumidor, e mostrar que ela também pode conseguir um lugar na mente dos consumidores, vejam que “interessante”, ou quem sabe…o que mais vocês acharem.

Uma opinião sobre “Marketing de Guerrilha

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